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ConceptConcept sprint // KZN North Coast
Coastal Real Estate
Search Visibility Concept
Designed to demonstrate how a local agency can own the search moment before portals do.
Coastal real estate search radar joining map pins, property cards, search rank, and enquiry capture
The challenge
The cost of inaction.
A strong local agency can still be invisible on Google — weekend buyers find national portals first and never call.
High-intent leads keep leaking to portals that charge for the privilege.
The response
How I solved it.
Own the search moment with a fast site, Maps presence, and a nurture sequence that keeps enquiries warm.
A property-site concept with Google Business foundations and automated follow-up.
Storyboard
The work.
Deliverables
- Next.js property site concept
- Google Business + Maps plan
- Lead capture forms
- Nurture email sequence
Target outcome
01
Target: first-page visibility for core local queries
02
Cleaner, higher-intent enquiry path
03
Less time chasing cold DMs
Why this concept
Buyers search first. If you're not there with a trustworthy site, the portal wins by default.
Be findable. Be trustworthy. Make the next step obvious.
SEOGoogle BusinessEmail Automation