PROJECT_REF: COASTAL-CAFE

Total Brand Makeover: Looking Like a Pro

Sector

Local Restaurant & Coffee Shop

Location

Mtunzini

Services

designmarketing
Rationale

Why this worked

"By cleaning up the visuals, we made the business feel 'worth it' again. It's about matching the outside quality to the inside quality."

THE_CHALLENGE

The Cost of
Inaction.

The cafe had great food but a messy, 'homemade' look that didn't match their premium prices. They were losing customers to newer, sleeker competitors in the area.

THE_STRATEGY

Smart
Execution.

Use bold, clean design to prove they are the best spot in town. Move away from 'generic coastal' to a unique, professional style.

THE_WORK

The Work.

Auto-scrolling deliverables. Click any piece to enter full-color theater mode.

The original cafe had a messy, homemade look — generic imagery, no brand cohesion, and a layout that undermined their premium pricing.
BEFORE
Coastal
Cafe ☕
Est. 2008 · Mtunzini
GREAT COFFEE & FOOD!
OLD LOGO
COASTALCAFÉ
Mtunzini · Est. 2008
NEW LOGO
Coastal Café
Mtunzini · Est. 2008
— Drinks —
Flat WhiteR38
Double shot, full cream milk
Iced CoffeeR42
Cold brew, vanilla syrup
Chai LatteR40
Spiced, oat milk option
— Kitchen —
Eggs BenedictR95
Poached eggs, hollandaise, sourdough
Avocado ToastR85
Smashed avo, feta, chilli oil
French ToastR78
Brioche, mixed berry compote
— Specials —
Chef's BreakfastR110
Full cooked, daily rotation
Seasonal BowlR90
Ask your server
CRAFTED DAILY · LOCALLY SOURCED
MENU REDESIGN
Brand Identity · Colour System
Midnight Kelp
#0f1a14
Warm Cream
#f5e6d3
Coastal Gold
#c9a96e
Sea Glass
#7aada0
Driftwood
#8b6f47
Typography
HeadingCoastal Café
BodyFresh, local, daily.
BRAND SYSTEM
coastalcafe_mtz
Mtunzini
···
COASTAL
CAFÉ
MTUNZINI
342 likes
coastalcafe_mtz Fresh menu. New look. Same soul. ☕ Come find us.
SOCIAL MEDIA
The original cafe had a messy, homemade look — generic imagery, no brand cohesion, and a layout that undermined their premium pricing.
BEFORE
Coastal
Cafe ☕
Est. 2008 · Mtunzini
GREAT COFFEE & FOOD!
OLD LOGO
COASTALCAFÉ
Mtunzini · Est. 2008
NEW LOGO
Coastal Café
Mtunzini · Est. 2008
— Drinks —
Flat WhiteR38
Double shot, full cream milk
Iced CoffeeR42
Cold brew, vanilla syrup
Chai LatteR40
Spiced, oat milk option
— Kitchen —
Eggs BenedictR95
Poached eggs, hollandaise, sourdough
Avocado ToastR85
Smashed avo, feta, chilli oil
French ToastR78
Brioche, mixed berry compote
— Specials —
Chef's BreakfastR110
Full cooked, daily rotation
Seasonal BowlR90
Ask your server
CRAFTED DAILY · LOCALLY SOURCED
MENU REDESIGN
Brand Identity · Colour System
Midnight Kelp
#0f1a14
Warm Cream
#f5e6d3
Coastal Gold
#c9a96e
Sea Glass
#7aada0
Driftwood
#8b6f47
Typography
HeadingCoastal Café
BodyFresh, local, daily.
BRAND SYSTEM
coastalcafe_mtz
Mtunzini
···
COASTAL
CAFÉ
MTUNZINI
342 likes
coastalcafe_mtz Fresh menu. New look. Same soul. ☕ Come find us.
SOCIAL MEDIA
THE_RESULTS
01

Now justifies a 15% price increase on premium items

02

Social media engagement doubled in 30 days

03

Customers mentioned the new look as 'classy' and 'modern'

* RESULTS BASED ON THE CUSTOM SYSTEM BUILT FOR THIS PROJECT.
TOOLS_USED
Design ToolsSocial MediaWeb Setup
Start Your Project
MY_PRINCIPLES

How I
Build.

Every project I build follows a strict standard of reliability. I don't just build for looks; I build for real-world results and long-term business control.

By prioritizing speed, security, and growth from day one, I ensure that your business tools remain valuable and easy to manage for years to come.

Reliable Results

My approach removes the guesswork from business growth. Every design choice and smart tool is tested against real-world results to ensure it delivers what we planned.

Built to Grow

I build with your future in mind. The foundations used for this project are designed to handle more customers and new features without needing to start from scratch.